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Should You Migrate from Wix to Shopify?

Take Your Content Optimization Strategy to the Next Level with This Tool The Featured Snippet Optimization Tool from Internet Marketing Ninjas helps you optimize for Featured Snippets, Voice Search, "People Also Ask", "Searches Related To", and...

Pepsi uncaps 1st permanent US tagline in 2 decades

Credit: PepsiCo Dive Brief: Pepsi today revealed a new tagline, "That's What I Like," that will appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar and Diet Pepsi brands indefinitely, according to details shared with Marketing Dive....

Toyota tracks TV ads’ impact on searches to optimize performance

Credit: Toyota Toyota is partnering with EDO, a TV analytics firm co-founded by actor Edward Norton, to improve campaign performance for TV ads, according to a press release . The partnership continues a pilot project between the two organizations during and after...

Getting Started with Edge SEO: What You Need to Know

This Tool Makes it Easier for You to Rank in Position 0 Google's Featured Snippets are prime real estate in the SERPs, but if you want to capture them it's hard to know where to start. This powerful tool identifies and organizes Featured Snippet data for your keywords...

Majority of NFL fans watched opening week games via streaming, apps

Credit: TikTok Dive Brief: For the opening week of the NFL season, 58% of surveyed adult viewers reported watching at least one game via a paid streaming service or app, according to a new Snapshot Study from agency Colling Media. More than one-quarter (26%) of...

Product launches: Getting assets ready and knowing your target audience

Product launches are hard. Let’s not pretend they are a walk in the park. Similar to a person juggling a dozen plates on stage, you have so many moving parts from product positioning to your go-to market strategy, site copy and content and of course building the...

Cheetos snacks on Flamin’ Haute look at New York Fashion Week

Credit: Cheetos PepsiCo Frito-Lay's snack brand Cheetos will launch House of Flamin' Haute Sept. 5-7 during New York Fashion Week, according to a press release . The campaign, showcasing fans' interpretations of Cheetos-inspired looks, will include the brand's first...

10 Awesome Paid SEO Tools That Are Worth the Money

Be a Featured Snippet Optimization Expert! "If you're an SEO and you're not optimizing for Featured Snippets then you're missing out on a ton of organic traffic from Google. With this tool you'll become a Featured Snippet Optimization expert." -Jim Boykin,...

Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

Holiday PPC budgets continue to rise. Advertisers spent 32% more on Google Shopping ads and 50% more on Amazon Sponsored Products Ads between Thanksgiving and Cyber Monday this year than last, according to an analysis of Tinuiti retail clients that the agency released...

A Guide to On-Page SEO for Ecommerce Websites

Be a Featured Snippet Optimization Expert! "If you're an SEO and you're not optimizing for Featured Snippets then you're missing out on a ton of organic traffic from Google. With this tool you'll become a Featured Snippet Optimization expert." -Jim Boykin,...
Your Social Media Career: What’s Next From Here?

Your Social Media Career: What’s Next From Here?

As a social media manager, I get it. We are the wearer of many hats in the marketing world – from project management to crisis communications, to content managers. We are on at all times and because of this fact, we can get easily burnt out leaving us to think, what’s next for my social media career? Worry no more. Here are some avenues to consider as you explore your next step,...

Google Patent May Explain How Sites are Ranked

Google Patent May Explain How Sites are Ranked

Have You Ever Analyzed Your Backlinks? "Your backlink profile is one of the most important parts of your overall SEO effort, and making a mistake can be VERY costly. Let Jim Boykin of Internet Marketing Ninjas review your backlinks and create or revise a disavow file to set you up for SEO success. Bill Slawski wrote about a Google patent that seems to explain what happened in the poorly...

Leverage Geolocation Data to Deliver a Better Site Experience with ipdata.co

Leverage Geolocation Data to Deliver a Better Site Experience with ipdata.co

When you know where your website visitors are coming from, you can tailor your site to better serve them. Identifying a user’s IP address location empowers programmers, site owners, and digital marketers to create a next-level site experience that’s uniquely customized for each visitor. You can: Translate the site into the user’s language. Target your ads for a hyper-relevant...

Google Search Console Sending Email Alerts for Spikes in Search Traffic

Google Search Console Sending Email Alerts for Spikes in Search Traffic

The Ultimate SERP Marketing Tool Featured snippets, "People also ask," Images, and Videos now appear in more search results than ever before. How many of those results are yours? Quickly identify and capture the best opportunities using our Featured Snippets+ Tool for ultimate SERP domination. Google is sending email notifications via Search Console to alert site owners about spikes in...

Why marketers must evolve their outlook on gender — or lose out

Why marketers must evolve their outlook on gender — or lose out

Credit: Starbucks UK A recent Starbucks campaign in the U.K. made waves for linking something common at the coffee chain — customers getting their names written on cups —​ to a moment of greater personal significance: when transgender people change their names to better reflect their identities. Developed with ad agency Iris and with the support of trans youth organization Mermaids,...

Liquid Death water promotes recyclable packaging with demons in hell

Liquid Death water promotes recyclable packaging with demons in hell

Credit: Liquid Death Dive Brief: Liquid Death, a water brand packaged in recyclable aluminum cans, has launched a new marketing campaign calling out the overuse of plastic bottles, according to details shared with Marketing Dive. The humorous "Keep the Underworld Beautiful" effort is centered around a video of hell getting filled up with plastic garbage coming down from Earth. The...

KFC France jumps on buzz of Kanye West, Kim Kardashian visit

KFC France jumps on buzz of Kanye West, Kim Kardashian visit

Credit: Sid Lee Paris Dive Brief: KFC France has created a social media post honoring Kanye West lyrics after the musician and his wife Kim Kardashian West visited a Paris location and tweeted about it, KFC's agency Sid Lee Paris shared with Marketing Dive. On Thursday morning, a Kardashian fan account tweeted a video of the duo ordering food at a French KFC. Kardashian then posted a photo of...

Burger King’s moldy Whopper ad sparks visceral reactions, but scores on subversion

Burger King’s moldy Whopper ad sparks visceral reactions, but scores on subversion

Credit: Burger King Dive Brief: Burger King's new ad depicting the chain's signature Whopper sandwich growing mold after prolonged exposure received a mixed response from consumers, but could still be a successful ploy by the brand, according to an Ace Metrix analysis shared with Marketing Dive. In terms of desire stoked in a general group of consumers, Ace Metrix found the creative landed 36%...

Ask Me Anything About PPC: Introducing Our New Monthly Column

Ask Me Anything About PPC: Introducing Our New Monthly Column

3 Ways to Integrate PPC & SEO: Expert Tips & Cases Dive into top expert tips and case studies to enrich your keyword lists, strengthen your local presence, and drive more traffic. I am excited to announce that Search Engine Journal will be launching a new, monthly column: Ask Me Anything About PPC . Starting in March, we will start answering your questions about all paid search, paid...

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