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Experiential hospitality: Guests check in but will brands overstay their welcome?

Credit: Mattel With interest in experiential marketing showing no signs of waning, marketers this year kicked their efforts up a notch by extending the idea of a real-world pop-up into a chance to stay overnight with a brand — an attempt to deepen the...

Yelp introduces ‘Connect’ and new Waitlist features for restaurants

Yelp has been busy lately. The company is creating new products for business owners , most of them subscription-based, and new features for consumers. Most recently Yelp introduced personalization and said it was “the beginning of major product changes the...

How to use PPC data to drive more SEO traffic

It’s no surprise that PPC campaigns are great for driving quick results. However, it’s not the only way paid campaigns can bring profit to digital marketers. Integrating your PPC data in your SEO strategy will help you improve your overall performance....

Google Announces Webmaster Conference at the Googleplex

This Tool Makes it Easier for You to Rank in Position 0 Google's Featured Snippets are prime real estate in the SERPs, but if you want to capture them it's hard to know where to start. This powerful tool identifies and organizes Featured Snippet data for your keywords...

Lay’s goes ‘Insta-worthy’ in packaging refresh to attract younger consumers

Credit: Frito-Lay Lay's Potato Chips is out with its first packaging redesign since 2007, according to information provided to Marketing Dive. The design covers all of its flavor varieties, including newest addition Flamin' Hot Dill Pickle. The design features new...

Google’s John Mueller: Sitelinks Search Box May Take a Month to Show in SERPs

Take Your Content Optimization Strategy to the Next Level with This Tool The Featured Snippet Optimization Tool from Internet Marketing Ninjas helps you optimize for Featured Snippets, Voice Search, "People Also Ask", "Searches Related To", and...

The data-driven approach to making backlink analysis decisions

30-second summary: The pandora’s box opened when the link building game got out of control at some point ultimately leading to lower-quality but better-linked pages on top of search results – and that’s when Google started taking counteractions....

How to Use Header Tags: SEO Best Practices

Try 3for FREE! Google's featured snippets are prime real estate in the SERPs, but if you want to capture them, it's hard to know where to start. This powerful tool identifies and organizes featured snippet data for your keywords, making it easier for you to rank in...

Snickers goes viral with #SnickersGate prank

Credit: CLM BBDO Dive Brief: Mars Wrigley Group's Snickers brand ran a campaign in France earlier this month that turned into a viral conversation on social media, according to materials shared with Marketing Dive. The company put Bounty candy bars in Snickers...

Jaja flips Instagram photo into reality with tequila truck tour

Credit: Jaja Tequila Dive Brief: Jaja Tequila is hitting the streets of New York with a food truck tour after the one-year-old brand's Instagram photo went viral, the company exclusively shared with Marketing Dive. In April, the team posted a rendered image of a...
How Ecommerce Businesses Can Do More with Less Shopping Ad Budget

How Ecommerce Businesses Can Do More with Less Shopping Ad Budget

Are you running Google Ads campaigns for your ecommerce store? Online retailers spend a full 76% of paid search budget on Shopping Ads. Yet, studies have shown that nearly half that spend is wasted. One simple change may be all it takes to eliminate ad spend wastage in your Google Shopping campaigns. On May 20, I moderated a sponsored Search Engine Journal webinar presented by Jeff Deutsch,...

Top three marketing trends for the COVID-19 era

Top three marketing trends for the COVID-19 era

30-second summary: The COVID-19 era dramatically impacted the world, and marketers are scrambling to adjust. If you want to stay on top of what’s going on in the marketing industry, you have to meet people where they are. Founder and CEO of Teknicks, Nick Chasinov, shares three marketing trends that can help businesses meet consumer demand and capitalize on the industry dynamics. Today,...

Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’

Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’

Google has introduced a new “confirm with voice match” payments feature into the Google Assistant for smart speakers and displays. Originally noticed by Android Police, I was able to access and activate it on my iPhone through the Google Home app. (I have not yet tried to test it.) Turning on the feature. On an iPhone, you can enable the feature by opening the Home app, tapping your...

7 Post-Pandemic Digital Marketing Tips You Don’t Want to Miss

7 Post-Pandemic Digital Marketing Tips You Don’t Want to Miss

Many businesses are experiencing some unexpected and unplanned downtime as customers have been asked to stay away. And, while restrictions are starting to lift, this is a great time to review your existing digital marketing strategy and prepare for the new normal. During the lockdown consumers have been turning to digital more and more, therefore digital marketing is a key strategy to stay in...

14 YouTube Channels to Grow an Ecommerce Business

14 YouTube Channels to Grow an Ecommerce Business

Ecommerce merchants can get plenty of free help on YouTube — from step-by-step software tutorials to strategies from entrepreneurs. Here is a list of YouTube channels for ecommerce merchants. There are channels for selling on various platforms, as well as help with digital marketing, design, entrepreneurship, and more. WPBeginner WPBeginner is a free resource site for WordPress beginners....

Paid Media & Privacy: What’s Changing & What It Means for Marketers

Paid Media & Privacy: What’s Changing & What It Means for Marketers

3 Ways to Integrate PPC & SEO: Expert Tips & Cases Dive into top expert tips and case studies to enrich your keyword lists, strengthen your local presence, and drive more traffic. Privacy. This is a word that’s likely to elicit different reactions from consumers versus those of us who work in marketing. For marketers who live in Europe, the last eight years or so have been spent...

Bing Implements UX Change to Reduce Missed Clicks

Bing Implements UX Change to Reduce Missed Clicks

Have You Ever Analyzed Your Backlinks? "Your backlink profile is one of the most important parts of your overall SEO effort, and making a mistake can be VERY costly. Let Jim Boykin of Internet Marketing Ninjas review your backlinks and create or revise a disavow file to set you up for SEO success. Bing revealed it recently implemented a UX change to correct an ongoing problem with its...

Google Makes it Possible to Temporarily Remove Sites From Search Results

Google Makes it Possible to Temporarily Remove Sites From Search Results

The Ultimate SERP Marketing Tool Featured snippets, "People also ask," Images, and Videos now appear in more search results than ever before. How many of those results are yours? Quickly identify and capture the best opportunities using our Featured Snippets+ Tool for ultimate SERP domination. Google is updating the Removals report in Search Console with the ability to temporarily...

Planters halts #RIPeanut campaign after Kobe Bryant’s death

Planters halts #RIPeanut campaign after Kobe Bryant’s death

Credit: Planters Dive Brief: Planters has paused its #RIPeanut campaign for the Super Bowl in response to NBA legend Kobe Bryant's death​, per a company statement cited in Ad Age . "We are saddened by this weekend's news and Planters has paused all campaign activities, including paid media, and will evaluate next steps through a lens of sensitivity to those impacted by this tragedy."...

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