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SMX replay: Visualizing Auction Insights data for competitive intelligence

Understanding the metrics in Google’s Auction Insights and visualizing the data can give a clearer view of your account’s performance. James Hebdon, co-founder and CTO of Paid Search Magic, shared techniques for using Google Sheets and Scripts to transform...

5 Steps to a Successful Brand Bidding Strategy

Smart recommendations to make Google Ads profitable Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends,...

Dunkin’ turns Snoop Dogg stunt into TV spot for Beyond sandwich

Credit: Beyond Meat Dive Brief: Dunkin' has expanded its partnership with Beyond Meat ambassador and investor Snoop Dogg for a new campaign promoting its Beyond Sausage Sandwich, the company revealed in a press release . The campaign includes an online pop-up shop, a...

Campaign Trail: The US Census Bureau urges America to take action with 1,000 ads

Credit: U.S. Census Bureau Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here . To develop a marketing campaign for the U.S. Census Bureau around the nation's...

Seven time-tested tactics to generate – Google reviews

A vast majority of customers find Google reviews posted by strangers just as trustworthy as personal recommendations. So how can businesses encourage customers to leave a review for them on Google? A staggering 97 percent of customers depend on online reviews to make...

5 Useful International Keyword Research Tools You Need to Know

Be a Featured Snippet Optimization Expert! "If you're an SEO and you're not optimizing for Featured Snippets then you're missing out on a ton of organic traffic from Google. With this tool you'll become a Featured Snippet Optimization expert." -Jim Boykin,...

Help us chart Amazon’s growth as an advertising platform

As digital commerce continues to grow, product marketers are increasingly including marketplace platforms in their advertising mix. But just how much are they spending there? Last year, Marketing Land’s inaugural Amazon Advertising Forecast found that 80% of...

PPC & CRO Synergy: 6 Tips for Success

Smart recommendations to make Google Ads profitable Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends,...

Female CMOs are being hired in record numbers, report says

Credit: John Hazard Dive Brief: Female marketers are increasingly getting a seat in the C-suite, with 48% of CMO appointments going to women in the first two quarters of 2019, an all-time high, according to a new report from Russell Reynolds . The highest this number...

Over half of searches on Google yield zero clicks

New data published by SparkToro’s, Rand Fishkin reveals that the troubling trend of “zero-click” searches on Google is growing. Next steps for search marketers Zero-click searches result in users remaining on a Google-owned property such as...
SMX Advanced registration is open!

SMX Advanced registration is open!

Exciting news: Registration is open for Search Engine Land’s SMX Advanced ! Join us June 8-10 in Seattle for master-level, tactic-rich search marketing training that skips the basics, leaves no stone unturned, and equips you with the knowledge you need to advance your campaigns and career. The agenda will be posted soon — for now, here are some highlights to get you excited: Keynote...

Smart Shopping campaigns: How to test and extract more value from automated campaigns

Smart Shopping campaigns: How to test and extract more value from automated campaigns

Kirk Williams of ZATO Marketing spoke on Google Smart Shopping campaigns at SMX West 2020. Have you gotten the hard sell? Google reps have been pushing Shopping advertisers to adopt Smart Shopping campaigns — and even to switch away from standard Shopping campaigns entirely. You shouldn’t abandon standard Shopping just yet, said Kirk Williams, owner of ZATO Marketing at SMX West in...

Dodging the pitfalls of meme-inspired branding

Dodging the pitfalls of meme-inspired branding

Tipsy Elves The following is a guest post from Jaime Klein Daley, vice president of strategy at brand strategy and design agency CBX ​. Opinions are the author's own. Gen Z and the youngest millennials spend much of their lives soaking up memes on TikTok and Instagram. Since semiotic codes drive consumer culture and decision-making, this has enormous implications for brands and agencies that...

DTC’s impact on marketing unlikely to cool despite slew of bad news, analysis says

DTC’s impact on marketing unlikely to cool despite slew of bad news, analysis says

Harry's Dive Brief: A string of bad news for would-be disruptor companies like Brandless is unlikely to cool the direct-to-consumer (DTC) category's larger impact on marketing, particularly as it pertains to growth strategies, GroupM's Global President of Business Intelligence Brian Wieser wrote in a blog post . While growth is slowing for DTCs, it remains strong compared to traditional business...

Gatorade taps sports legends for global ‘GOAT Camp’ campaign

Gatorade taps sports legends for global ‘GOAT Camp’ campaign

Courtesy of Courtesy of PepsiCo Dive Brief: PepsiCo's Gatorade brand of sports drinks launched a campaign that brings together some of the world's "greatest of all time (GOAT) athletes for the first time. NBA Hall of Famer Michael Jordan, tennis star Serena Williams, soccer player Lionel Messi and track star Usain Bolt appear in Gatorade's "GOAT Camp" ad that dramatizes a mythical...

Ikea pushes Swedish dreams in National Sleep Awareness Month promotion

Ikea pushes Swedish dreams in National Sleep Awareness Month promotion

National Geographic Dive Brief: Furniture retailer Ikea is extending its "Save Our Sleep" campaign into National Sleep Awareness Month this March, according to details shared with Marketing Dive. The effort includes videos, influencer partnerships, in-store activations and Giphy social media elements. A series of video ads make a humorous nod to the lengths people go to get rest,...

Ruby Love’s ‘Period Pal’ aims to tackle taboo in debut campaign

Ruby Love’s ‘Period Pal’ aims to tackle taboo in debut campaign

Permission granted by Ruby Love Dive Brief: Femtech apparel company Ruby Love is launching its first omnichannel marketing campaign today to normalize conversations about menstruation, the brand shared exclusively with Marketing Dive. A 60-second TV ad, titled "Period Pal," shows a character of the same name appearing at inopportune moments as a woman reminisces about her early period...

Lay’s teams with ‘The Voice’ on weekly trivia, new flavors

Lay’s teams with ‘The Voice’ on weekly trivia, new flavors

Courtesy of Frito-Lay North America Dive Brief: Frito-Lay brand Lay's is teaming up with NBC competition show "The Voice" and judge John Legend for a campaign integration and digital trivia competition, the company shared with Marketing Dive via press release . During this season, which premiered on Feb. 24, Legend will encourage viewers to visit LaysAndTheVoice.com between March 2 and...

8 Tips to Make Your Data Visualization More Engaging & Effective

8 Tips to Make Your Data Visualization More Engaging & Effective

Optimize for Featured Snippets, Voice Search, and More! "Hey Google, how many voice search results come from featured snippets?" The answer: About 80%. If it's not your site, it's your competitor's. Learn more about voice search optimization and optimize 3 URLs for FREE today using our Featured Snippets+ Tool. Instead of telling people about a story/data/information, show them . Humans...

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