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Natural Light jabs rival with beer giveaway for Miller Lite ‘unfollowers’

Credit: Natural Light Brief: Beer brand Natural Light is taunting Miller Lite with a free beer offer for people who stop following its archrival on social media, according to an announcement shared with Mobile Marketer. The trolling campaign is the latest salvo in the...

Budweiser honors healthcare workers and military heroes in new campaign

Retrieved from Budweiser on May 26, 2020 Dive Brief: Budweiser kicked off a new marketing campaign showcasing new limited-edition packaging and honoring frontline heroes who have given their lives protecting others, including military heroes and essential workers...

MediaMath corrals agencies, publishers and ad tech for ‘transparent’ media supply chain

Credit: Pixabay Dive Brief: Independent ad tech firm MediaMath launched Source by MediaMath, a network designed to be accountable and addressable by leveraging AI for a cleaner supply chain. The company announced the launch at The Association of National Advertisers...

For retail brands, there’s never been a better time to mine millennial FOMO

Credit: Shutterstock The following is a guest post from Dave Bruno, retail market insights director at Aptos . Opinions are the author's own. After nearly two decades of premature buzz, the long-anticipated experience economy is now a full-blown phenomenon. The sense...

Coke reinstates global CMO role in bid to unify marketing, operations

Credit: Multa Media / Unsplash Dive Brief: The Coca-Cola Company will reinstate the global chief marketing officer role just two years after retiring it and amid broader changes to executive leadership, according to a news release . Manolo Arroyo, who assembled Coke's...

Want to Rank #1? 6 Tips to Create SEO-Friendly Content

Internet Marketing Ninjas Services. A Message from Jim Boykin: Twenty years ago, I started Internet Marketing Ninjas. Today we employ 48 in-house Ninjas totaling over 300 years of experience across the team. We create content and brand assets, then market it to bring...

Starbucks outspends pumpkin spice competitors in advertising, adds print to mix

Credit: Starbucks Dive Brief: Starbucks kicked off its advertising around its pumpkin spice offerings in late August, making it the first brand to jump in on the fall flavor trend, according to new research from Numerator that was shared with Marketing Dive. As of...

Tiny house made with Fiskars tools goes on tour

Credit: Fiskars Dive Brief: Tool brand Fiskars launched a campaign that calls on makers to "Shape Your World" by building the spaces they want to inhabit, according to information shared with Marketing Dive. The effort includes digital ads, a social media...

Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST]

Tune in to this week’s episode of Marketing O’Clock to hear Jess Budde, Greg Finn, and Christine “Shep” Zirnheld deliver the latest digital marketing news. Jess tells you about Google’s desktop facelift, featuring more favicons and...

SEO-Friendly Hosting: 5 Things to Look for in a Hosting Company

Try 3for FREE! Google's featured snippets are prime real estate in the SERPs, but if you want to capture them, it's hard to know where to start. This powerful tool identifies and organizes featured snippet data for your keywords, making it easier for you to rank in...
The perfect SEO recipe to survive COVID-19 and the May core update

The perfect SEO recipe to survive COVID-19 and the May core update

30-second summary: The latest broad core algorithm update, called the May core update, is making headlines in the SEO world. It was launched early May, but all leading digital marketers and webmaster community agree that it’s one of the biggest Google algorithm updates. Award-winning digital agency, MintTwist’s SEO Manager shares a bunch of tips to survive and thrive in light of the...

Busch Beer unveils corn cans, NASCAR tie-in for farmer relief

Busch Beer unveils corn cans, NASCAR tie-in for farmer relief

Courtesy of Busch Dive Brief: Busch Beer designed a limited-edition can adorned with images of corn to help the nonprofit Farm Rescue expand its services into Kansas, the company announced in a press release shared with Marketing Dive. For every corn can pack sold through July 5, Busch will donate $1 to the cause up to $100,000. The funds will provide financial relief and bring services to...

The data-driven approach to making backlink analysis decisions

The data-driven approach to making backlink analysis decisions

30-second summary: The pandora’s box opened when the link building game got out of control at some point ultimately leading to lower-quality but better-linked pages on top of search results – and that’s when Google started taking counteractions. Whether you or Google like it or not, backlinks remain the crucial part of Google’s algorithm, and consequently, backlink...

Where ad spending is thriving during COVID-19, including a few surprises

Where ad spending is thriving during COVID-19, including a few surprises

Spotify Brands have always had to be thoughtful about how and where they spend their ad budgets, but the outbreak of COVID-19 has led certain categories to be particularly strategic in grabbing as much consumer attention as possible while the opportunity exists even as the advertising industry, as a whole, sees dollars disappear. Data collected by ad intelligence and sales enablement software...

Google is coming for Facebook budgets with Discovery ads, now available globally

Google is coming for Facebook budgets with Discovery ads, now available globally

Discovery ads serve automatically across YouTube, Discover and Gmail. Google introduced two big image-driven ad tests at its Google Marketing Live event last year. Gallery ads for Search campaigns didn’t make it and are set to shuffle off this summer, but Discovery ads have emerged from testing and are now available to all advertisers globally. Discovery campaigns quietly rolled out last...

PepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic

PepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic

Permission granted by PepsiCo For PepsiCo, the coronavirus pandemic has altered not only how the food and beverage marketer engages consumers, but also business customers hit hard by the crisis, including the decimated restaurant industry. As chief marketer of PepsiCo's foodservice division, Scott Finlow has to keep both groups in mind when designing strategy — all at a historically rapid...

Budweiser honors healthcare workers and military heroes in new campaign

Budweiser honors healthcare workers and military heroes in new campaign

Retrieved from Budweiser on May 26, 2020 Dive Brief: Budweiser kicked off a new marketing campaign showcasing new limited-edition packaging and honoring frontline heroes who have given their lives protecting others, including military heroes and essential workers during the COVID-19 crisis, ​the company announced via a press release . As part of the effort, the AB InBev brand made a short film...

59% of ad agency employees working longer during pandemic, study says

59% of ad agency employees working longer during pandemic, study says

"Young woman working on laptop and writing at home" by Nenad Stojkovic is licensed under CC BY 2.0 Dive Brief: More than half (59%) of employees at advertising and marketing agencies said they were working longer hours as the coronavirus pandemic led many cities and states to issue stay-at-home orders, per a study that professional social network Fishbowl shared with Marketing Dive....

What Will Post-Pandemic SEO Agencies Look Like?

What Will Post-Pandemic SEO Agencies Look Like?

It was the end of March and the end of a way of doing business. At SEOmonitor , we had a lot of questions as to how to adapt our mission of supporting SEO agencies to acquire, manage, and retain more customers, to the context of a crisis. And we needed to act fast. So we started with understanding. What follows is the story of how a couple of SEO agencies managed to weather [...]What Will...

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