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Google Search Console adds mobile-first indexing features

Google announced Wednesday that it made a “few tweaks” to Google Search Console to help webmasters and SEOs understand how Google is indexing their sites. Specifically, you’ll be able to see if and when Google switched a site to mobile-first indexing...

Five steps to generate tons of backlinks using infographics

Your website needs backlinks the same way plants need water. Getting sufficient backlinks consistently will allow you to flourish your website, while the lack of backlinks will slowly make it wither. Backlinks are still one of the most important factors that Google...

Axe teams with Netflix’s ‘Sex Education’ to offer dating tips

Credit: Axe Dive Brief: Unilever brand Axe partnered with the Netflix show "Sex Education" to initiate conversations around dating-related subjects that teen boys struggle with, the company revealed in a press release . The campaign is driven by findings...

Cadillac, Amazon showcase cloud-based car shopping concept at CES

Credit: Cadillac Dive Brief: Cadillac has partnered with Amazon Vehicles, AWS and ZeroLight, a company that offers cloud-based 3D interactive experiences, to showcase a cloud-based concept for car marketing at CES this year, ZeroLight revealed in a press release ....

How to Create Infographics That Go Viral & Drive Traffic

Content Creation and Marketing Services From Internet Marketing Ninjas We create engaging brand assets and trusted content for your site, and then market it to authoritative sites across the web. Clients also get consulting from Jim Boykin and Ann Smarty. We've been...

What is ‘Google Screened’ and how does it differ from ‘Google Guaranteed’?

Google Guaranteed was introduced a few years ago, largely to boost consumer confidence in-home services providers appearing in Local Services Ads. More recently, this year, the company introduced another program for professional services, dubbed “ Google...

Working from Home: 31 Tips to Be More Productive & Successful

Almost 4 million people work from home at least half of the time, according to FlexJobs research. A majority of managers report that telecommuting employees are actually more productive when they work from home. Not only are remote workers more efficient, but 82% of...

11 Reasons Why You Should Use a Docuseries in Your Content Strategy

Have You Ever Done a Link Disavow? A properly maintained disavow file can make or break your search engine rankings. If you've ever (or never!) done a disavow and are wondering if there are links you should add or remove, let Jim Boykin review your backlinks and...

How to Set Up Facebook Analytics & Attribution

Want to better understand what is and isn’t working with your Facebook marketing? Are you using the two most powerful analysis tools Facebook offers? In this article, you’ll learn how to set up Facebook Analytics and Facebook attribution. How to Set Up...

The Ultimate Guide to Social Listening

Try 3for FREE! Google's featured snippets are prime real estate in the SERPs, but if you want to capture them, it's hard to know where to start. This powerful tool identifies and organizes featured snippet data for your keywords, making it easier for you to rank in...
Most brands aren’t ready to win in e-commerce, report says

Most brands aren’t ready to win in e-commerce, report says

"E-Commerce Visa (Test tamron 17-50 2.8)" by Fosforix is licensed under CC BY-ND 2.0 Dive Brief: Brands say they are not fully prepared to win in e-commerce, according to a study presented last week by Profitero and Kantar. Just 17% said they are ahead of the curve or leading in that space, while 71% reported they have a strong focus in e-commerce, but are catching up to or keeping...

ANA forms committee to address coronavirus-related marketing issues

ANA forms committee to address coronavirus-related marketing issues

https://www.pexels.com/photo/adult-blur-boss-business-288477/ Dive Brief: The Association of National Advertisers (ANA) created a new working group with the mission to help the marketing industry deal with the coronavirus crisis, the organization shared with Marketing Dive via press release . The group includes members of the Global CMO Growth Council, a CMO network run by ANA and Cannes Lions...

Chipotle turns Challenger Series into virtual gaming tournament

Chipotle turns Challenger Series into virtual gaming tournament

Courtesy of Chipotle Dive Brief: Chipotle Mexican Grill is bringing Challenger Series, its real-world gaming tournament, online to create a virtual event, the company said in a press release . The second annual Chipotle Challenger Series (CCS) kicks off on Monday, April 6, when a registration portal opens, and will feature competitions across popular games. The finale will be broadcast on April...

IAB: Mission-based marketing jumps 42% amid coronavirus

IAB: Mission-based marketing jumps 42% amid coronavirus

"Jackson Avenue at Federal Plaza, Stay Home City of Chicago Ad" by Raed Mansour is licensed under CC BY 2.0 Dive Brief: Almost three quarters (74%) of advertising executives said the coronavirus pandemic is having a greater effect on advertising than the 2008 financial crisis that ushered in the last recession, the Interactive Advertising Bureau (IAB) found in a survey . Seventy...

Report: Airbnb pauses marketing to save $800M during pandemic downturn

Report: Airbnb pauses marketing to save $800M during pandemic downturn

Airbnb Newsroom Dive Brief: Airbnb halted marketing spending as it looks to save $800 million this year and offset losses from the coronavirus pandemic, Reuters reported , citing an anonymous source. The Information also reported the news . The home-rental startup also enacted a hiring freeze, barring for a handful of key roles. Company founders will not take a salary for the next six months,...

Why PPC Marketers Should Fall in Love with Broad Match

Why PPC Marketers Should Fall in Love with Broad Match

Get traffic that converts in a few clicks Fully automate your traffic acquisition with zero manual effort and get instant access to hundreds of premium traffic sources with Traffic Jet. Some of my favorite things to read on social media are the posts asking people to share their unpopular opinions. It’s practically guaranteed entertainment. Mine is that I think butterflies are terrifying...

YouTube Ad Revenues, Creative Output May Grow During Coronavirus

YouTube Ad Revenues, Creative Output May Grow During Coronavirus

Fiverr. Find a Freelancer In Under 5 Minutes. Clear Your To-Dos, Today! From Marketing To Design To Tech, Find The Perfect Freelance Service For Your Business. As digital media buyers and strategists navigate the unknown in the coming months, one possible platform winner may be emerging: YouTube. YouTube’s Recent CPM Trend Two CEOs of large YouTube properties have noted a perceptible drop...

Nine tactics to improve your PPC campaign performance in 2020

Nine tactics to improve your PPC campaign performance in 2020

Over the past few years, PPC or Pay-per-click advertising has turned out to be a promising online advertising solution for businesses of all types. In the digital era, this type of advertising has a significant impact on the success of an online business. Not only PPC ads improve your brand awareness, but they also boost sales. Even Google confirms that search ads can raise brand awareness by...

How will coronavirus pressures shape the agency in-housing debate?

How will coronavirus pressures shape the agency in-housing debate?

Free for Commercial and Personal Use / Pexels Major marketers in recent years have moved more agency work in-house , stirring controversy around trust and whether internal teams can better handle the duties that third-party services providers have historically specialized in. As the coronavirus pandemic continues to roil the industry, the in-house model's focus on cost and efficiency could see...

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