Although 86% of marketers feel they are adequately trained and skilled, nearly all report that they want a new skill in order to advance their careers. The most frequently reported skills are data analytics, performance marketing, social media, and SEO.
Sidecar surveyed 146 marketing professionals in the retail industry. The majority of respondents were based in the U.S., with the remainder in Canada. All reported that they contribute to ecommerce marketing efforts at their company. C-Level executives want skills in data analytics, social media, and performance marketing.
SEO directors or vice presidents want data analytics, performance marketing, and leadership skills. […]
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