New consumer privacy laws in this U.S. and elsewhere apply to many forms of digital promotion, including email marketing. Thus it’s worth reviewing the requirements of the CAN-SPAM Act of 2003, which sets rules for the use of commercial email to U.S.-based recipients.
I’ll do that in this post. Commercial Email
President George W. Bush signed CAN-SPAM into law to help protect U.S. consumers from malicious, unsolicited email. The acronym stands for “Controlling the Assault of Non-Solicited Pornography And Marketing.”The Act applies to any commercial electronic message to U.S.-based recipients — B2C and B2B. It includes transactional and marketing messages […]
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