It was the year that all companies had to rethink their businesses. No one was prepared for a pandemic in 2020, and as the world shifted from in-person to digital only, many companies were left scrambling to navigate this change seemingly overnight.
Marketing technology companies had a unique perspective on this seismic shift, as email, push notifications, and other forms of digital communication became the primary way for brands to connect directly with their customers during this time. In fact, some argue that martech was at the forefront of digital transformation in 2020.
I reached out to some […]
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