Follow these email marketing best practices and prepare for these predictions to optimize your email marketing campaigns in 2021.
In the new year, your marketing strategy may need an update. Some of the tactics you relied on in 2020 may no longer be relevant, so you need to adapt your strategy. Email marketing remains one of the most effective marketing channels and should be a centerpiece of any brand’s larger marketing strategy in 2021.
COVID-19 has made an impact on email marketing, which proved to be a helpful channel for reaching audiences. Campaign Monitor reported that email open rates rose […]
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