Continuing trends & new opportunities: 5 predictions for email marketing

Continuing trends & new opportunities: 5 predictions for email marketing
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In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Will this trend continue into 2021? Or should we expect a different kind of disruption in the coming year?

Based on insight from several of our in-house experts at Validity, below are our top five predictions for email marketing in 2021. These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and greater use of AMP. Here’s how these trends will impact marketers in 2021. In 2020, we saw a vast […]

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