Digital transformation in B2B continued apace in 2020. By the way, if you’re after a great B2B case study, Econsultancy published a piece back in September by Guy Magrath, former CDO at Electrocomponents plc, about the digital transformation of RS Components .
But what do the experts foresee in 2021 in B2B marketing and commerce? We asked Guy Magrath, as well as Econsultancy author and agency new biz expert Ben Potter, and our own marketing manager, Thea Luca.
Here’s what they had to say… Content fatigue calls for competitive differentiation Thea Luca , Marketing Manager, Econsultancy: The move to exclusively digital […]
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