Dedicating ample time upfront to effectively plan out the components that will comprise your B2B marketing efforts for a given period is time well spent.
Proper planning is highly correlated to marketing that is carried out with greater efficiency and ease, focused more directly on the right audiences and simply more effective overall. But surprisingly, many leaders and organizations do not devote the time required for upfront marketing planning that supports success.
Here, we take a look at three of the planning tools we use most to carry out successful marketing programs for our clients: the content (editorial) calendar, social […]
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