Marketing Resources

Credit: Popeyes Dive Brief: Popeyes Louisiana Kitchen and deli brand Dietz & Watson are getting into the holiday spirit with new seasonal branded apparel, the companies separately shared with Marketing Dive. Popeyes' ugly sweater features the fast food brand's name and its chicken sandwich that's gone viral over the past few months. The chain partnered with UglyChristmasSweater.com, which...

Credit: Chantal Tode for Marketing Dive Dive Brief: Differences between how researchers and creatives or strategists approach research and data is preventing creative efforts from reaching their full potential, according to a new Advertising Research Foundation (ARF) report shared with Marketing Dive. Only 65% of creatives and strategists believe research and data are important for the creative...

The Ultimate SERP Marketing Tool Featured snippets, "People also ask," Images, and Videos now appear in more search results than ever before. How many of those results are yours? Quickly identify and capture the best opportunities using our Featured Snippets+ Tool for ultimate SERP domination. Try 3 URLs for FREE→ It hadn’t occurred to me in quite these terms before, but...

As new businesses spring up each day, the competition for the reader’s attention heightens. Staying on top of the latest SEO trends will enable you to meet specific requirements that search engines use to rank websites. Google makes hundreds of changes to its search algorithms every year. While most changes are minor, they could affect your search ranking. These are some of the SEO trends...

Google is displaying the availability of products on image search results page. The feature was spotted by Hamburg-based digital marketing consultant Frank Sandtmann, who noticed the feature in English, German and Polish image search results. The image search results for the query “magic the gathering commander decks.” Shoppable image search results. Powered by product Schema markup...

“What I’m doing with my own team now is to stop thinking about SEO and think about CEA and that’s content experience analyst. And think about the content that I need to meet me at every stage of the journey. Stop thinking about search – if it ranks, if it does all of this kind of thing… It’s hard to map that customer journey but just stop thinking about in...

For paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a lot murkier – Shopping is not keyword-based, and Google only offers negative keywording. Especially in large, granular accounts, the workarounds needed to execute a brand/non-brand split can be quite challenging to implement and maintain. Is...

The Ultimate SERP Marketing Tool Featured snippets, "People also ask," Images, and Videos now appear in more search results than ever before. How many of those results are yours? Quickly identify and capture the best opportunities using our Featured Snippets+ Tool for ultimate SERP domination. Try 3 URLs for FREE→ Google released its annual list of top trending searches, revealing...

While there are many true-and-tried best practices in search marketing, the devil is in the details when it comes to achieving the best results. For example, it’s hard to argue with the merits of automated bidding but it’s not that hard to get bad results if you deploy it incorrectly . Say you read that Hertz used smart bidding to reduce their CPA by 35% so you decide to deploy the...