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ANA: One-third of advertisers revised media agency contracts in past year

Dive Brief: The Association of National Advertisers (ANA) released a report showing one-third of advertisers have made changes in their media agency contracts in the past year due to concerns about transparency and alleged rebates in media buying, according to a press...

How SEOs can master voice search now

You already know the entry-level SEO factors you need to think about constantly to make your rockstar brand visible to your audience. You’ve covered your keyword research, content strategy, domain authority and backlink profile. It’s all solid. But at the...

11 Social Media Marketing Strategies for Ecommerce Websites

Social media is one of those things, like high waisted shorts or people still using the hashtag #nomnoms, that you either love or really hate. But, if you’re an ecommerce company, it can be kind of cringe-worthy. Between Facebook, Instagram, and new social...

We audited Google Ad recommendations: What we learned will surprise you

Google rolled out its “Recommendations” page , formerly known as “Opportunities,” in 2018. The page features an optimization score, which measures how well your Google Ads account is set up to perform. The higher the score, the fewer the...

Seven time-tested tactics to generate – Google reviews

A vast majority of customers find Google reviews posted by strangers just as trustworthy as personal recommendations. So how can businesses encourage customers to leave a review for them on Google? A staggering 97 percent of customers depend on online reviews to make...

Your Simple Guide to Twitter #Hashtags

There’s no doubt Twitter has changed the world we live in. From its launch in July 2006 to its current state 13 years later, the microblogging website has become the ultimate news source, outreach platform, meme supplier, political soapbox, and so, so much more...

How to Drive More Revenue to Your Search Campaigns with Third-Party Audiences

Smart recommendations to make Google Ads profitable Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends,...

5 Useful International Keyword Research Tools You Need to Know

Be a Featured Snippet Optimization Expert! "If you're an SEO and you're not optimizing for Featured Snippets then you're missing out on a ton of organic traffic from Google. With this tool you'll become a Featured Snippet Optimization expert." -Jim Boykin,...

How to Leverage Schemas to Drive SEO Performance & Voice Search

This Tool Makes it Easier for You to Rank in Position 0 Google's Featured Snippets are prime real estate in the SERPs, but if you want to capture them it's hard to know where to start. This powerful tool identifies and organizes Featured Snippet data for your keywords...

Bacardi turns the sounds of bartending into ASMR-inspired video

Credit: Bacardi Bacardi this week released a "Sound of Rum" video whose soundtrack consists only of a rhythmic assembly of drink-making sounds, according to details provided to Marketing Dive. Created by award-winning artist and producer Swizz Beatz, the...
Popeyes rides chicken sandwich buzz with ugly sweater

Popeyes rides chicken sandwich buzz with ugly sweater

Credit: Popeyes Dive Brief: Popeyes Louisiana Kitchen and deli brand Dietz & Watson are getting into the holiday spirit with new seasonal branded apparel, the companies separately shared with Marketing Dive. Popeyes' ugly sweater features the fast food brand's name and its chicken sandwich that's gone viral over the past few months. The chain partnered with UglyChristmasSweater.com, which...

ARF: Different approaches to data cause tension on marketing teams, limiting quality

ARF: Different approaches to data cause tension on marketing teams, limiting quality

Credit: Chantal Tode for Marketing Dive Dive Brief: Differences between how researchers and creatives or strategists approach research and data is preventing creative efforts from reaching their full potential, according to a new Advertising Research Foundation (ARF) report shared with Marketing Dive. Only 65% of creatives and strategists believe research and data are important for the creative...

Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest)

Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest)

The Ultimate SERP Marketing Tool Featured snippets, "People also ask," Images, and Videos now appear in more search results than ever before. How many of those results are yours? Quickly identify and capture the best opportunities using our Featured Snippets+ Tool for ultimate SERP domination. Try 3 URLs for FREE→ It hadn’t occurred to me in quite these terms before, but...

Top eight SEO trends for 2020

Top eight SEO trends for 2020

As new businesses spring up each day, the competition for the reader’s attention heightens. Staying on top of the latest SEO trends will enable you to meet specific requirements that search engines use to rank websites. Google makes hundreds of changes to its search algorithms every year. While most changes are minor, they could affect your search ranking. These are some of the SEO trends...

Google showing product availability markup in image search results

Google showing product availability markup in image search results

Google is displaying the availability of products on image search results page. The feature was spotted by Hamburg-based digital marketing consultant Frank Sandtmann, who noticed the feature in English, German and Polish image search results. The image search results for the query “magic the gathering commander decks.” Shoppable image search results. Powered by product Schema markup...

Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST]

Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST]

“What I’m doing with my own team now is to stop thinking about SEO and think about CEA and that’s content experience analyst. And think about the content that I need to meet me at every stage of the journey. Stop thinking about search – if it ranks, if it does all of this kind of thing… It’s hard to map that customer journey but just stop thinking about in...

2019 benchmark report: brand vs. non-brand traffic in Google Shopping

2019 benchmark report: brand vs. non-brand traffic in Google Shopping

For paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a lot murkier – Shopping is not keyword-based, and Google only offers negative keywording. Especially in large, granular accounts, the workarounds needed to execute a brand/non-brand split can be quite challenging to implement and maintain. Is...

Google Reveals Top Trending Searches of 2019

Google Reveals Top Trending Searches of 2019

The Ultimate SERP Marketing Tool Featured snippets, "People also ask," Images, and Videos now appear in more search results than ever before. How many of those results are yours? Quickly identify and capture the best opportunities using our Featured Snippets+ Tool for ultimate SERP domination. Try 3 URLs for FREE→ Google released its annual list of top trending searches, revealing...

3 pitfalls of PPC experiments

3 pitfalls of PPC experiments

While there are many true-and-tried best practices in search marketing, the devil is in the details when it comes to achieving the best results. For example, it’s hard to argue with the merits of automated bidding but it’s not that hard to get bad results if you deploy it incorrectly . Say you read that Hertz used smart bidding to reduce their CPA by 35% so you decide to deploy the...

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