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Burger King milkshake tweet took things too far, UK ad watchdog rules

Credit: Flickr; Mike Mozart Dive Brief: A U.K. advertising watchdog has banned a tweet from Burger King, claiming the brand's communications were "irresponsible," The Guardian reported . On May 18, Burger King UK , the chain's official Twitter page for the...

The #1 Quality Entrepreneurs Need to Succeed

Have you ever heard a cool product idea from a friend, a coworker, an aunt, and thought -- Why isn't that on the market already? Undoubtedly, we've all had those experiences. And yet, by and large, it's typically major corporations like Amazon, or retail giants like...

Tips to diversify for long-term PPC search marketing effectiveness

This article will help advertisers ensure long-term success despite the instability of pay-per-click search engine advertising as an online marketing platform. Pay-per-click search engine advertising is great for generating short-term profits from internet...

5 Tips to Create Marketing Videos that Engage Your Audience

What do you think about this? Interesting Not Interesting Share Tweet Video has increasingly become an effective and favorable medium for many businesses to drive engagement with digital audiences. In fact, video snippets are one of the top three content types used...

Everlast re-ups its ‘Be First’ campaign with inclusivity focus

Credit: Everlast The boxing brand Everlast has refreshed its global “Be First" campaign that spotlights a new class of athletes, according to information provided to Marketing Dive. The selected athletes are Patricio Manuel , the world's first male...

The Essential Guide to Using Images Legally Online

Content Creation and Marketing Services From Internet Marketing Ninjas We create engaging brand assets and trusted content for your site, and then market it to authoritative sites across the web. Clients also get consulting from Jim Boykin and Ann Smarty. We've been...

Getting Started with Edge SEO: What You Need to Know

This Tool Makes it Easier for You to Rank in Position 0 Google's Featured Snippets are prime real estate in the SERPs, but if you want to capture them it's hard to know where to start. This powerful tool identifies and organizes Featured Snippet data for your...

3 Tips for Managing Global Search Projects

Take Your Content Optimization Strategy to the Next Level with This Tool The Featured Snippet Optimization Tool from Internet Marketing Ninjas helps you optimize for Featured Snippets, Voice Search, "People Also Ask", "Searches Related To", and...

There Are No Universal Truths in Content Marketing (Sort Of)

Internet Marketing Ninjas Services. A Message from Jim Boykin: Twenty years ago, I started Internet Marketing Ninjas. Today we employ 48 in-house Ninjas totaling over 300 years of experience across the team. We create content and brand assets, then market it to bring...

Hilton doubles down on successful celebrity campaign

Credit: Hilton Hilton unveiled a new installment of its "Expect Better, Expect Hilton" campaign featuring actress Anna Kendrick, according to a press release shared with Marketing Dive. The new incarnation of the campaign, developed with ad agency...
Coors Light uncaps limited-edition Jonas Brothers brew

Coors Light uncaps limited-edition Jonas Brothers brew

Credit: Coors Light Dive Brief: Coors Light and the Jonas Brothers pop rock band are releasing a limited-edition batch of the beer brewed with help from the music trio, according to a press release by the beverage giant. The bottles will have a custom label that features the brothers' faces integrated into the image of mountains that typically adorns the beer brand's labels. The limited-edition...

Verizon’s ‘Made Up Family Montage’ tops YouTube ad leaderboard in Q3

Verizon’s ‘Made Up Family Montage’ tops YouTube ad leaderboard in Q3

Credit: Verizon Dive Brief: Verizon and Rebook appeared for the first time on the YouTube Ads Leaderboard in Q3, with Verizon debuting in the top spot, according to a post on the Think With Google blog. The leaderboard is determined by an algorithm that analyzes organic and paid views, watch time and audience retention. Nike's ad supporting gender equality in sports and Volkswagen's ad showing...

A ‘painful situation’: Publicis’ dire Q3 results accentuate sluggish transformation

A ‘painful situation’: Publicis’ dire Q3 results accentuate sluggish transformation

Credit: Pixabay / PDPics Dive Brief: Publicis Groupe missed internal expectations for Q3 as organic revenue growth slid 2.7%, per earnings results released Thursday afternoon. The company was initially scheduled to announce the earnings on Oct. 16, but the numbers were poor enough that it bumped up the date, AdExchanger reported . Organic growth in key market North America was down 3.6% in Q3,...

Bacardi upcycles plastic straws by turning them into vinyl records

Bacardi upcycles plastic straws by turning them into vinyl records

Credit: Bacardi Bacardi Rum is partnering with ocean-focused environmental group Lonely Whale to collect single-use plastic straws from 55 bars across the U.S., according to a press release . The straws will be turned into limited-edition vinyl records featuring "Make It Hot" by electronic music trio Major Lazer and Brazilian performer Anitta. The records will be available for purchase...

How to Use Relevant, Targeted Directories for Link Building

How to Use Relevant, Targeted Directories for Link Building

Increase Your Traffic with a Featured Snippet Based on a recent aHrefs study, you're getting 31% less traffic by NOT owning the Featured Snippet position, even if you rank #1. Ready to increase traffic by 31+%? Learn how at FeaturedSnippetTool.com. Learn More→ Do you remember the phone book ? I know… it’s practically an ancient artifact. But it was useful, in its time. Not only...

The State of SEO 2019 – Infographic

The State of SEO 2019 – Infographic

Zazzle Media’s second annual “State of SEO survey” has assessed the value and ROI of SEO, looking at its impact in securing funds or resources. The data suggested that 60% of marketers find that resources and a shortage of budget are the main reasons they don’t spend more on organic search activity. However, almost a third of surveyed marketers still don’t know how...

How to Create a Holiday Content Strategy

How to Create a Holiday Content Strategy

Content Creation and Marketing Services From Internet Marketing Ninjas We create engaging brand assets and trusted content for your site, and then market it to authoritative sites across the web. Clients also get consulting from Jim Boykin and Ann Smarty. We've been trusted since 1999. Peace and Love. LEARN MORE→ Between the eggnog, the turkey, and fruitcake cookies, you may be prepping to...

How Challenging Depression Can Cultivate New Pathways to Freedom

How Challenging Depression Can Cultivate New Pathways to Freedom

A few years ago I took the plunge and sought out an actual medical diagnosis for the way I was feeling. I had lived with the same overwhelmingly unpleasant emotions for as long as I could remember. Some part of me had just accepted that I would always feel this way and that was it. The truth was, though, I didn’t actually want to feel and live the way I was. Seeking an official [...]How...

Facebook Launches New Tools to Help With Holiday Marketing

Facebook Launches New Tools to Help With Holiday Marketing

Facebook has released several new tools to assist businesses with their holiday marketing efforts. According to a Facebook-commissioned Ipsos study , nearly half of US shoppers start shopping for the holidays in November or earlier. So the time is now to reach shoppers on social media. Here’s a rundown of the new features Facebook is launching today. Customizable Story Templates Facebook...

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