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Profit-Driven PPC Management in Practice

Smart recommendations to make Google Ads profitable Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends,...

How to Set Up Facebook Analytics & Attribution

Want to better understand what is and isn’t working with your Facebook marketing? Are you using the two most powerful analysis tools Facebook offers? In this article, you’ll learn how to set up Facebook Analytics and Facebook attribution. How to Set Up...

Best 14 Website Plugins in 2019

You've just spent thousands of dollars, countless hours, and have had more organizational nightmares than you'd care to admit, but you're done. The brand new site design you've been working on is finally finished -- and it looks great. However, after a few weeks, you...

Google adding features for advertisers to promote deals, drive in-store purchases

The same week, Amazon announced Prime Day will extend two full days , for the first time, Google is announcing new updates for retailers and emphasizing that consumers are “on the lookout for deals year-round.” Some of these announcements were shared or...

How localized SEO campaign, lifted revenue

For businesses looking to expand and grow internationally, SEO can play an important role in scaling growth. Last year, the London-based Digital Marketing Institute (DMI) was looking to gain market diversity to protect against macro-environmental factors such...

How to use Shopping campaigns to increase enterprise leads for B2B

Metric Theory Founder and COO Jeff Buenrostro accepting the Search Engine Land award for Agency of the Year. RecycleAway, an SMB provider of recycling bins for businesses and home use, wanted to improve its targeting to businesses while reducing ad spend on...

Bullish forecast predicts 31 million Americans will ‘shop’ on their smart speakers in 2019

There’s contradictory evidence surrounding consumer adoption of smart speakers for search and commerce. Multiple surveys indicate growth but other data suggest smart speakers have not emerged as a commerce platform. However, eMarketer’s new smart speaker...

Fake Google Maps listings

Google Maps carries approximately 11 million illegitimate local listings, with hundreds of thousands more getting created each month, the Wall Street Journal reported this week. These fake listings push real businesses further down the local search results, impacting...

5 Useful International Keyword Research Tools You Need to Know

Be a Featured Snippet Optimization Expert! "If you're an SEO and you're not optimizing for Featured Snippets then you're missing out on a ton of organic traffic from Google. With this tool you'll become a Featured Snippet Optimization expert." -Jim Boykin,...

The Bare Minimum Guide to Digital Marketing

If you search for “digital marketing tips,” you’ll find approximately one quintillion online resources. Most of them highlight how quickly things change, the importance of staying on top of your organization’s marketing efforts, and almost...
New Data Reveals How Much Brands Are Paying Influencers

New Data Reveals How Much Brands Are Paying Influencers

Smart recommendations to make Google Ads profitable Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. Learn More→ Sponsored content from social media influencers is getting more...

5 Tips to Create Marketing Videos that Engage Your Audience

5 Tips to Create Marketing Videos that Engage Your Audience

What do you think about this? Interesting Not Interesting Share Tweet Video has increasingly become an effective and favorable medium for many businesses to drive engagement with digital audiences. In fact, video snippets are one of the top three content types used by B2B marketers in 2018, along with long-form content and social media stories. Video content appeals to viewers that are both...

5 Key Considerations When Launching Influencer Marketing Campaigns

5 Key Considerations When Launching Influencer Marketing Campaigns

Influencer marketing is growing significantly. It is definitely an area of marketing you want to start thinking about. When it comes to influencer marketing, it is not just about paying anyone with a lot of followers to blast out your marketing message. Influence is earned. On July 10, I presented an SEJ ThinkTank webinar to discuss how influencer marketing works and how marketers can use it...

Digital for good: Digital marketing tips for the non-profit sector

Digital for good: Digital marketing tips for the non-profit sector

Digital marketing offers endless opportunities, but there’s a reason that agencies like us exist. Knowing how to navigate the digital sphere doesn’t just happen overnight: it takes knowledge, experience and lots and lots of practice. Unfortunately, organisations in the third sector don’t always have the capacity or budget to go about this as comprehensively as multinational...

Data scraping tools for marketers who don’t know code

Data scraping tools for marketers who don’t know code

We have all been there before. You need the right data from a website for your next content marketing project. You have found your source websites, the data is just there waiting for you to grab it and then the challenge emerges. You have 500 pages and wonder how to extract all this data at once. It doesn’t help if you have the data if you can’t grab it. Without proper data scraping...

Google says shortnames bug resolved, local listings restored

Google says shortnames bug resolved, local listings restored

The problem that was causing Google My Business (GMB) l istings to disappear when shortnames were added has apparently been resolved, according to Google. A spokesperson informed us last night that all missing listings have been restored. Over the past week or so, local SEOs who had been trying to add Google shortnames to their clients’ GMB profiles found listings and, in some cases...

How to use Shopping campaigns to increase enterprise leads for B2B

How to use Shopping campaigns to increase enterprise leads for B2B

Metric Theory Founder and COO Jeff Buenrostro accepting the Search Engine Land award for Agency of the Year. RecycleAway, an SMB provider of recycling bins for businesses and home use, wanted to improve its targeting to businesses while reducing ad spend on residential buyers. The two audiences use the same search queries, so to meet the challenge, Metric Theory devised a five-point strategy...

How Digital Marketers Leverage Schemas to Drive SEO & Voice Search [WEBINAR]

How Digital Marketers Leverage Schemas to Drive SEO & Voice Search [WEBINAR]

This Tool Makes it Easier for You to Rank in Position 0 Google's Featured Snippets are prime real estate in the SERPs, but if you want to capture them it's hard to know where to start. This powerful tool identifies and organizes Featured Snippet data for your keywords making it easier for you to rank in Position 0. Learn More→ The search landscape is ever-changing. Brands and marketers need...

SEO Checklist to the Perfect Location Page

SEO Checklist to the Perfect Location Page

Increase Your Traffic with a Featured Snippet Based on a recent aHrefs study, you're getting 31% less traffic by NOT owning the Featured Snippet position, even if you rank #1. Ready to increase traffic by 31+%? Learn how at FeaturedSnippetTool.com. Learn More→ So your new client comes into the office and tasks you with helping them rank in position one in the map pack. Client: “OK, so...

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