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Google for Jobs: Everything you need to know to optimize for better ranking

Looking for a new job can be a stressful experience. Even taking away the emotional part of the process, browsing job ads on companies’ websites, apps and job boards can prove to be mentally draining and time-consuming. Google, well aware of these difficulties,...

Google My Business discontinues toll free phone support

One of the best parts of Google My Business was that you were able to dial a phone number and speak to someone at Google about your Google My Business listing. So if you had an issue with how your business was showing up in Google Search or Google Maps, someone at...

How to improve SEO using data science

Gone are the days when a single tweak in the content or the title tag was able to get your site to the top of the search results. Google algorithm is now much harder to crack than before. Besides, 75 percent of online users do not scroll past the first page of the...

Google News Optimization: How to Boost Your Site’s Visibility & Traffic

This Tool Makes it Easier for You to Rank in Position 0 Google's Featured Snippets are prime real estate in the SERPs, but if you want to capture them it's hard to know where to start. This powerful tool identifies and organizes Featured Snippet data for your keywords...

When bad user-generated content happens to good businesses

Undoubtedly, the rise of user generated content (UGC) is one of the most compelling phenomena of the digital age. The ability for everyday people to become publishers through reviews, visual storytelling, tweets, and other forms of content has equaled the playing...

Google Officially Launches Gallery Ads in Beta

Smart recommendations to make Google Ads profitable Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends,...

10 Ebooks About SEO You Should Download & Read Now

This Tool Makes it Easier for You to Rank in Position 0 Google's Featured Snippets are prime real estate in the SERPs, but if you want to capture them it's hard to know where to start. This powerful tool identifies and organizes Featured Snippet data for your keywords...

Please Take the Search Engine Journal Reader Survey

TL;DR: Could you please spare a few minutes to take the Search Engine Journal Reader Survey ? Search Engine Journal has been providing the freshest news and latest best practices on SEO, PPC, social media, and digital marketing since 2003. To date, we’ve...

4 Strategies to Increase Facebook Lead Ad Quality

Facebook Lead Ads are becoming an increasingly common tool for lead gen advertisers. They might take a bit of work to set up, but can yield great results by providing a good user experience for your potential customers. Usually, lead gen ads are beloved for the first...

A New Customer Decision Journey: Embracing & Fueling the Flywheel

Smart recommendations to make Google Ads profitable Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends,...
Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST]

Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST]

Tune in to this week’s episode of Marketing O’Clock to hear Jess Budde, Greg Finn, and Christine “Shep” Zirnheld deliver the latest digital marketing news. Jess tells you about Google’s desktop facelift, featuring more favicons and less-prominent ad labeling. Changes coming to Chrome Greg talks about the plethora of announcements from the previous week. Chrome is...

Retail resolution: Watch everything Toys R Us does in 2020

Retail resolution: Watch everything Toys R Us does in 2020

Opinion The team resurrecting the legacy retailer has taken a highly unusual approach and lessons abound for marketers. Credit: Toys R Us Facebook page The following is a guest post from Jason Grunberg, SVP of marketing at CM Group , a marketing tech company. Opinions are the author's own. After shuttering hundreds of stores and filing for bankruptcy, Toys R Us rose from the ashes with a few...

Saucony buys digital Super Bowl spot focused on sustainability

Saucony buys digital Super Bowl spot focused on sustainability

Credit: U.S. Air Force photo/Senior Airman Jared Trimarchi Dive Brief: Althetic footwear and apparel brand Saucony, a division of Wolverine Worldwide, is running its first Super Bowl ad, the company revealed in a press release shared with Marketing Dive. The ad will run on Fox's streaming platforms during the game. The spot will focus on Saucony's commitment to community empowerment and the...

Cheetos kicks off 2020 master brand campaign with Super Bowl spot

Cheetos kicks off 2020 master brand campaign with Super Bowl spot

Credit: Cheetos Cheetos is launching a new master brand campaign and it will kick off with a Super Bowl ad, the company revealed in a press release . Cheetos last ran an in-game Super Bowl ad in 2009. The "It's a Cheetos Thing" marketing will introduce a new product called Cheetos Popcorn. The messaging centers around Cheetos as a way of life and plays up on "Cheetle," the...

SEO in 2020: What Role Do Keywords Play?

SEO in 2020: What Role Do Keywords Play?

The Ultimate SERP Marketing Tool Featured snippets, "People also ask," Images, and Videos now appear in more search results than ever before. How many of those results are yours? Quickly identify and capture the best opportunities using our Featured Snippets+ Tool for ultimate SERP domination. It’s 2020, and SEO professionals who’ve been at it for a while will know just how...

Case study: The true value of informational content for e-commerce SEO

Case study: The true value of informational content for e-commerce SEO

The true value of informational content for e-commerce SEO is often difficult to prove. Some content marketers and SEOs are convinced that informational content can serve as a link-worthy asset that will attract natural links from other websites. The acquired links are then supposed to help improve the SEO performance of the entire online shop. But how do we isolate factors to demonstrate that...

CTV extends audience reach while boosting engagement, study says

CTV extends audience reach while boosting engagement, study says

Credit: Amazon Dive Brief: Connected TV (CTV) significantly extends the reach of advertising over standard ad experiences, according to a new study by the Association of National Advertisers (ANA) and analytics firm Innovid shared with Marketing Dive. The groups also found that CTV boosts interactivity with viewers and increases earned time, or the additional exposure that advertisers receive in...

Busch cuts beer price based on Midwest snowfall

Busch cuts beer price based on Midwest snowfall

Credit: Busch beer Dive Brief: Busch Beer is running a winter promotion to discount its beverages via a rebate based on the number of inches of snowfall in select cities, the company revealed in a press release shared with Marketing Dive. Through March 21, the Anheuser-Busch brand will track the weather in seven cities in the Midwest and will take $1 off a case per inch of snow that falls in the...

How to Leverage First-Party Data to Boost PPC Performance

How to Leverage First-Party Data to Boost PPC Performance

3 Ways to Integrate PPC & SEO: Expert Tips & Cases Dive into top expert tips and case studies to enrich your keyword lists, strengthen your local presence, and drive more traffic. Most experts believe that the future of PPC will revolve around: An expanded use of automation. More advanced audience targeting. PPC practitioners now have a decreasing amount of control over accounts as...

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