fbpx

tips

Marketing Resources

Papa John’s 1st Shaquille O’Neal TV spot insists ‘a better day’ is dawning

Credit: Papa John's Just over a year since controversy led to the removal of its founder's image from its marketing, Papa John's Pizza on Thursday is taking the next step in attempting to restore trust in its brand with a TV commercial featuring Shaquille O'Neal. The...

Google’s John Mueller Asks Why SEOs Don’t Publish Their Address

Increase Your Traffic with a Featured Snippet Based on a recent aHrefs study, you're getting 31% less traffic by NOT owning the Featured Snippet position, even if you rank #1. Ready to increase traffic by 31+%? Learn how at FeaturedSnippetTool.com. Learn More→...

Big Linkedin Updates, New Google Targeting & All the News You Missed This Week [PODCAST]

We’re covering all the news for you on this week’s episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network. Greg Finn and Christine “Shep” Zirnheld are breaking down all the digital marketing updates from the...

Survey: 97% of online adults transact with businesses they find on Yelp

Almost all (97%) of online adults spend money with businesses they find on Yelp, according to a Yelp-commissioned study conducted by SurveyMonkey, And 93% of people using Yelp compare businesses before making a buying decision. The survey of more than 6,000 adults is...

Coca-Cola partners with Diesel on recycled clothing collection

Credit: Coca-Cola Dive Brief: Apparel maker Diesel has teamed up with Coca-Cola to launch a new capsule collection of clothing made out of partially recycled materials and sold online, according to a post on the Coca-Cola website. The line is initially available only...

Mitsubishi merges hyper-local targeting with experiential test drive pop-ups

Credit: Mitsubishi Mitsubishi Motors North America launched a direct-to-consumer (DTC) test drive program that combines experiential marketing with hyper-local targeting, according to a company press release . For the Small Batch Drive Experience, social listening,...

5 quick digital marketing tips to end 2019 strong

Share this article As we officially close the book on summer, let’s plan to finish the rest of the year with gusto! Social media and digital marketing can have a bit of a lull in the summer months while everyone is out vacationing. That’s why now is the...

64 Creative Marketing Ideas to Boost Your Business

We’ve all hit it – that wall that seems to sap away all your magical creative marketing juices. Suddenly you feel like Peter Pan without his pixie dust. All you need is a bit of help to kick your marketing strategy back on track. And guess what? We’re dishin’ out 64...

NFL teams with TikTok to reach Gen Z

Credit: TikTok Brief: The NFL created an official account on TikTok as part of a two-year agreement to post content on the social video app that is popular among Generation Z. The content will include highlights, sideline moments and behind-the-scenes footage, per an...

Google adding features for advertisers to promote deals, drive in-store purchases

The same week, Amazon announced Prime Day will extend two full days , for the first time, Google is announcing new updates for retailers and emphasizing that consumers are “on the lookout for deals year-round.” Some of these announcements were shared or...
KFC’s CTO started as an intern. Now he leads its tech strategy

KFC’s CTO started as an intern. Now he leads its tech strategy

Credit: KFC In 1996, Chris Caldwell was an intern at Yum Brands. By 2014, he was CIO — and now CTO — of KFC. "This was my first interview, my first internship and my first real job as well," Caldwell told CIO Dive. Caldwell has had a front-row seat to Yum Brands' modernization, from rolling out Microsoft Exchange Servers to deploying global apps to launching e-learning for...

Dick’s Sporting Goods brings gear to life in CGI holiday spot

Dick’s Sporting Goods brings gear to life in CGI holiday spot

Credit: Dick's Sporting Goods Dick's Sporting Goods is out with its first CGI animated commercial. Titled, "The New Kid," the 90-second spot shows a new Nike Air Max 270 React shoe — the new kid — arriving at a Dick's store, according to press materials shared with Marketing Dive. When the store closes for the night, the sneakers, baseball gloves, soccer balls and other...

Beef industry brings 2-hour sizzling meat video to the big screen

Beef industry brings 2-hour sizzling meat video to the big screen

Credit: Beef. It's What's For Dinner. Dive Brief: Beef. It's What's For Dinner., the beef industry platform supported by the Cattlemen's Beef Board and the National Cattlemen's Beef Association, released a two-hour long video of a prime rib roast slowly cooking over an open flame​ as part of its holiday marketing push, according to details shared with Marketing Dive. Tittled "Drool...

Patent: Google Going Old School with Local SEO, But In A New Way

Patent: Google Going Old School with Local SEO, But In A New Way

The Ultimate SERP Marketing Tool Featured snippets, "People also ask," Images, and Videos now appear in more search results than ever before. How many of those results are yours? Quickly identify and capture the best opportunities using our Featured Snippets+ Tool for ultimate SERP domination. Try 3 URLs for FREE→ Patents are interesting things. Just because a company patents an...

6 of the Best YouTube & Video Optimization Tools to Boost Your Views

6 of the Best YouTube & Video Optimization Tools to Boost Your Views

Try 3for FREE! Google's featured snippets are prime real estate in the SERPs, but if you want to capture them, it's hard to know where to start. This powerful tool identifies and organizes featured snippet data for your keywords, making it easier for you to rank in position 0. Try 3 URLs for FREE! Try it Now→ With more than 2 billion logged-in users every month, YouTube is one of the most...

Coty acquires majority stake in Kylie Jenner’s beauty business for $600M

Coty acquires majority stake in Kylie Jenner’s beauty business for $600M

Credit: Kylie Cosmetics Dive Brief: Coty on Monday acquired a majority stake of Kylie Jenner's beauty business for $600 million, according to a company press release . The acquisition, which includes Kylie Cosmetics and Kylie Skin, is expected to close in the third quarter of fiscal 2020, and Jenner's brands will continue to be sold through beauty retailers "as well as owned digital...

Identifying Content Marketing Trends to Enhance Your 2020 Strategy

Identifying Content Marketing Trends to Enhance Your 2020 Strategy

A great marketing strategy cannot be built on bare assumptions, especially when it comes to content. To keep pace with the industry, content marketers constantly monitor a variety of channels seeking trending topics and hot news. In our research, we decided to take a look from the inside. We analyzed 2019 Google search queries related to content marketing and the top-performing tweets in English...

How to use new Google Ads Combined Audiences

How to use new Google Ads Combined Audiences

Google Ads has started rolling out “and” logic to enable advertisers to build layered audiences for Search. With the new combined audiences option, you can create audiences — personas — by layering demographic, in-market, affinity or other audience targeting elements that are available in Google Ads. How to get started with Combined audiences. To create a Combine...

Saks creates multichannel experience for ‘Frozen 2’ holiday windows

Saks creates multichannel experience for ‘Frozen 2’ holiday windows

Credit: Saks Fifth Avenue Dive Brief: Saks Fifth Avenue partnered with Disney and chocolate brand Ferrero Rocher for six holiday windows at its flagship store in New York City themed around the new film "Frozen 2," the retailer revealed in a press release . The windows will be unveiled on Nov. 25. The windows will feature popular characters from the movie franchise and depict scenes...

Ready to supercharge your marketing?

Let’s get started!

Share This